Cottage cheese, long associated with diet fads and uninspired lunches, is enjoying a surprising revival—this time, courtesy of the internet’s most influential tastemakers: Gen Z. With more than 76,000 TikTok posts tagged #cottagecheese—over a third of them appearing just in the past year—the once-overlooked dairy product has become a breakout star in modern kitchens.
While it used to be confined to calorie-counting meal plans, often served alongside bland toast or canned fruit, cottage cheese is now being reimagined in countless creative ways. Social media feeds are brimming with videos of it whipped into dips, baked into protein-rich breads, stirred into scrambled eggs, and blended into everything from desserts to sauces.
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