General Mills revealed Tuesday that it is initiating a sweeping phaseout of artificial coloring in all of its cereal products sold in the U.S., as well as in the meals it provides to K-12 schools.
In a press release, the company outlined its timeline: artificial colors will be fully eliminated from all U.S. cereals and school foods by the summer of 2026, with the rest of its American retail items following suit by the close of 2027.
“Across the long arc of our history, General Mills has moved quickly to meet evolving consumer needs, and reformulating our product portfolio to remove certified colors is yet another example,” Jeff Harmening, CEO and chairman of General Mills, said in the announcement.
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